As identified by the Family Office Exchange, there are a number of types of Family Offices.  At Alpha CMG, we provide a truly customizable approach that might combine the key aspects of the number of office below to provide our clients with the help and support their family or business requires.


We have identified seven common family office types. Notably, many describe their offices as a combination of two or more of the ones defined here.


Founder's Office

The founder's office supports the activities of entrepreneurs who are running, or have sold, their operating business(es). The office is organized around the goals of the founding family and typically addresses questions regarding ownership structure and other financial issues outside of the operating business.

Business Owner Office

The business owner office supports the shareholders of a core operating business. The primary role is to maintain business control through effective wealth transfer, providing strategies for stock repurchase or leverage as needed to generate liquidity for owners. The office also supports owners’ financial needs for income, diversification of assets, and risk management.

Diversified Business/Private Equity Office

These offices support owners who are committed to launching new business ventures beyond the original business that generated the wealth. The focus is typically on wealth creation rather than preservation and risk-taking strategies rather than risk management strategies. Opportunity analysis and proper deal flow are key challenges for this type of office.

Investment Office

The investment office supports owners who have chosen public equity investing over private equity investing. The primary focus of the office is to coordinate, manage, and oversee the investment process. Strategic and tactical asset allocation provides the discipline for diversifying wealth across 12 to 16 asset classes, on average. Family members often optimize their buying power by pooling their assets to invest in investment partnerships.

Compliance Office

The compliance office supports owners who are focused on wealth preservation. The office functions as a cost control center focused on reducing financial costs as much as possible each year. Compliance offices manage tax returns, banking relationships and insurance services, and typically use external advisors for investment and wealth transfer planning.

Philanthropy Office

The philanthropy office supports the goals of an owner who aims to distribute the majority of his/her wealth to philanthropic causes. Family foundations are often at the center of the office’s activities, while activities to support the lifestyle needs of the owners are managed separately so as to comply with non-profit regulations.

Multi-Generational Office

The multi-generational office supports diverse owners from multiple branches of the family. This office is challenging to operate, as it supports the broadest range of services and the greatest diversity of clients. Multi-generational offices sometimes open their doors to other families, as multi-family offices can increase the purchasing power of the owning family group.